Q: How can I start a Reiki practice?
A: These are suggestions you can use and any of them will help to get you started. Take your time and choose those which seem good for you to start with. There’s no need to do all of them at once, so don’t get overwhelmed!
When people want to find Reiki practitioners, the first stop is the Internet. No longer do people turn to the Yellow Pages. Have a website. It can be simple and free, such as a wordpress blog, or wix.com, or any of a number of website creation sites that will basically code it for you.
It’s good to have a Facebook presence, and start to cultivate friends. Build your friends list by requesting friendship from people on the lists of those who have similar interests. My friends list is mostly energy healers and Reiki people. Join discussion groups about Reiki and link your website there with some comments about what you’re offering. Offer what you feel strong in, whether it’s advice about Reiki, distance healing, or whatever feels good to you.
For your website, when you start one (or else use your blog), make sure you have registered in search engines (at least google and yahoo, but there are many others), and also write with SEO content in mind. That means use phrases that people would search for, such as “learn Reiki” or “Reiki distance healing.” Be sure to tag your posts with the topics so people searching for that topic can find your blog. Also, be clear and concise and present your page worded for what the viewer will get – what will fit their needs – so they see immediately “What’s in it for ME” when they read your description.
Register in directories for holistic practitioners in your area, and on sites such as lightlistings.com, bodymindspiritdirectory.org. Also meetup.com is a good place to find people interested in getting together for a Reiki circle in your area, or to talk about energy healing, or any related topic. You can start a meetup or join one to network and meet people who can become your students and clients.
You may wish to start by offering free distance healing sessions, to get some interest going. One free session, and then they sign up for more. I wouldn’t offer free attunements and teaching though. You don’t need to do that.
As far as pricing, you have a lot of leeway. I would say don’t go too cheap because people get a perception that you’re not offering much of value. That said, a distance healing session can vary between $25 and $75 depending on the practitioner. See what feels right to you and start there. You can always offer a package deal or sliding scale pricing, scholarships, trades, or delayed payments for those who have money issues but need healing. Don’t emphasize that too much though or everyone will ask for it. For classes and training by distance, don’t charge too little. So see what feels right to you, but remember that people perceive value when they see a higher price.
If you want to expand your work locally, then use your online presence to advertise your local healings or teaching. Try to partner up with a local wellness center or yoga studio, chiropractor, massage therapist, or something along those lines, to have a place where you can offer healing sessions (if you don’t have a place where you practice already). Advertise in local free holistic papers and free online resources for local practices. Ask those you’ve reached to pass the word along to others. Have and pass out business cards too. They are cheap and easy to order, or you can even make and print your own if you prefer. Talk it up. Referrals generate business in a very significant way.
Offer to speak at places – offices on a healthy lunch hour, or at an info table at a local community center or library on an afternoon. It’s about getting the word out and speaking to people.
Make some flyers or informational brochures about Reiki and how it can help, with your contact information. Put the flyers up at coffee shops, etc. Try teaching at a community rec center or library, or just give information and reach people that way. There are many places where you can reach a gathering who will pass your info along to others and so on. I also have a Reiki newsletter that I started and people can sign up via my website to receive it. They can pass it along to others too. This is another way to promote your online practice and increase your web presence.
Get on the phone and start calling around, offering to teach a free workshop. Senior centers, libraries, businesses, community centers, are good places to start. Don’t get discouraged, but call a few people at a time.
You can get a free business number and voice mail from google phone. Search for it – it will just forward the number to your regular or cell phone, and have voice mail that you can customize easily.
These are some ideas, but you have to be a “Reiki evangelist” and take action. Every little step is going to get you going. You only need to reach so many people. They will pass the word to others.
I offer personal coaching on starting a Reiki practice. Just schedule a coaching session here and I’ll get in touch with you. We’ll talk about what you have going, what your goals are, and I’ll offer you an individualized plan to get you started in a productive way. I’m here to help!